Adverserve wants to make buying impulses understandable
Adverserve wants to make buying impulses understandable
Purchase decisions are made intuitively. Classic market research questions rational thinking. The "Emotion DNA" technology researches emotions and should show in advance how advertising works.
Together with Affective Markets, Adverserve Enterprise, Adverserve’s innovation hub, is bringing a new market research method onto the Austrian market that is intended to make buying impulses understandable for the first time. While conventional studies primarily aim at rational decisions, “Emotion DNA” is intended to make visible for the first time how attractive consumers actually find advertising material, advertising slogans, or designs.
