tech

Cracking the emotional code

Our research has revealed surprisingly strong ties between a person's taste across varied domains: e.g., one's taste in music determines in a significant way one’s taste in movies, food, or fashion (and vice-versa).

Based on AI principles, we capture and quantify these strong ties that we call Emotion DNA™

Technology

We find out if users will love the client's products by predicting the emotional reaction of panel members, who represent the population, based on their pre-learned Emotion DNA™
tech1
See how we can help you make more informed decisions without the cost and time of traditional market research approaches.