Origins of Affective Markets

Our research has revealed surprisingly strong ties between a person's taste across varied domains: e.g., one's taste in music determines in a significant way one’s taste in movies, food, or fashion (and vice-versa).

Based on AI principles, we capture and quantify these strong ties that we call Emotional DNA™


We find out if users will love the client's products by predicting the emotional reaction of panel members, who represent the population, based on their pre-learned Emotional DNA™

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