System 1 Vs System 2 marketing decision making
95% of all human thoughts are happening in System 1, below the level of subconscious awareness.
The rest 5% of our thoughts belong to System 2, an effortful, slow and controlled way of thinking that works with attention.
Emotions & Intuition
Which pasta sauce to buy
Whether to change lipstick colors?
Drives a car on an empty road
Chooses a chocolate bar at the store
Which college to attend
Which house to buy
17 x 24 =
Compares two washing machines
Fills out a tax form