MGC Pharma

Body Cream For Young
The body day cream for young skin contains high-purity Cannabidiol (CBD) that supports the skin’s natural autoimmune response, repairs and rejuvenates.

The client conducted a full branding process, including brand identity, packaging, and marketing messages. The client wanted to validate the branding results by using Affective Markets' service before spending millions of dollars on production.
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The results

The AM platform identified and recommended a different color than the one chosen by the branding agency. The turquoise color received a higher AM score, indicating that it would be received more positively than the lilac color. As a result of this, the branding agency and client decided to change the branding to the Turquoise color.
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