MGC Pharma
Body Cream For Young
The body day cream for young skin contains high-purity Cannabidiol (CBD) that supports the skin’s natural autoimmune response, repairs and rejuvenates.
The client conducted a full branding process, including brand identity, packaging, and marketing messages. The client wanted to validate the branding results by using Affective Markets' service before spending millions of dollars on production.
![lilac1](https://affectivemarkets.com/wp-content/uploads/2019/09/lilac1.png)
The results
The AM platform identified and recommended a different color than the one chosen by the branding agency. The turquoise color received a higher AM score, indicating that it would be received more positively than the lilac color. As a result of this, the branding agency and client decided to change the branding to the turquoise color.
![Group 3796](https://affectivemarkets.com/wp-content/uploads/2019/09/Group-3796.png)
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