Our Clients

P&G - Presentation 2.0 - 2021 March (2)

Our Services

Our system can be used across different types of items on your product pages, such as images, videos, audio clips, and tagline phrases and delivers insight into a customer's emotional engagement across these domains.

The outcome of our service is: profound consumer emotional insights, optimizing elements on the product page to enhance engagement and increase in sales.

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The Brand Effect

Our platform can predict if a new idea or product representation is emotionally engaging or damaging to the brand. To measure the level of attractiveness of the brand and its products, we have developed the AM Score, a new emotional reaction scale with a range of 0 to 100.

Target Audience

We map the emotional geography of demographic and social parameters to define the right target audience for your products and service.
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Competition and Benchmark

Affective Markets' AI platform builds an emotional benchmark for each of its categories with the uploading of products for the category. The resulting benchmark presents a complete emotional reaction profile that simulates the patterns of emotional resonance of the products in the market.

Cultural Differences

We discovered significant cultural differences across different cultures. For example, Americans love their orange juice in bottles while Belgians prefer theirs in boxes. Affective Markets captures these different cultural preferences and provides a full demographic report for each country for the same product/accessories.
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Concept Testing

The main challenge when giving birth to new ideas is to select the idea with the most potential to succeed in the market. Customarily, companies take actions based upon substantial knowledge and experience, but sometimes this is not enough. Affective Markets tests ideas at the concept level, transforming the old-fashioned concept board to a new paradigm where new ideas are tested based on consumers' emotional reaction.

Product Planning

Humans are visual creatures. Creating the best packaging and choosing the right colors that represent the brand's persona and resonates with the target audience, contributes to the emotional attraction of the product in the market.

Similar Products

Get marketing inspiration from products that share some similar elements with your products.

Case Studies

See how we can help you make more informed decisions without the cost and time of traditional market research approaches.

Optimizing Branding

The client conducted a full branding process, including brand identity, packaging, and marketing messages. The client wanted to validate the branding results by using Affective Markets' service before spending millions of dollars on production.


Validating Packaging Design

Brixo Toy asked a branding agency to design a colorful package for the product.
The branding agency suggested a dark premium package that fits well with their target audience: Fathers and early adopters of gadgets

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