Our Services

Our system can be used across different marketing domains and delivers insights into a customer's
preferences.

macroons

Branding

Measure if the target audience’s feelings match your desired branding messages.

Target Audience

Use demographic and social data knowledge to define the right target audience for your products or service
tar
compe

Competition and Benchmark

Check your direct competitors by uploading and analyzing the emotional reaction of the market to their products

Geo Location

Discover the most globally and regionally appealing selling points
world
collllor

Colors

Choose the perfect color for your product, package or branding identity

Production Planning

Select the right product variation out of a set of choices, avoiding a waste of time and resources
plan
bus

Marketing Messages

Identify the most appropriate content indicated by text, tone of message, and visuals for the right audience

Similar Products

Get marketing inspiration from products that share some similarities with your products
pro

Case Studies

See how we can help you make more informed decisions without the cost and time of traditional market research approaches.

Optimizing Branding

The client conducted a full branding process, including brand identity, packaging, and marketing messages. The client wanted to validate the branding results by using Affective Markets' service before spending millions of dollars on production.

lilac1

Validating Packaging Design

Brixo Toy asked a branding agency to design a colorful package for the product.
The branding agency suggested a dark premium package that fits well with their target audience: Fathers and early adopters of gadgets

eeee