Our system can be used across different marketing domains and delivers insights into a customer's
The Brand Affect
The Affective Markets’ AM Rank is brand sensitive. The system can predict if a new idea is supporting the brand or damaging it.
Competition and Benchmark
Affective Markets captures those cultural differences and provide full demographic report in each country for the same product/ accessorize.
Modifying the product’s elements combine to adapt with the geographic location significantly increases the level of the emotional reaction.
Usually, companies take actions based on a lot of experience and knowledge, but sometimes it is not enough.
Affective Markets can test ideas at the concept level, transforming the old fashion concept board to a new, refreshing ideas that can easily be emotionally tested.
Our methodology includes all the essential components: the Accepted Consumer Belief, The benefit and RTB and in addition we bring the visual that represents the concept on its best.
Ads & Marketing Evaluation
With Affective Markets, one can evaluate the emotional acceptance level of the visual marketing portfolio, get insights and use the best practices to get winning results.
See how we can help you make more informed decisions without the cost and time of traditional market research approaches.
The client conducted a full branding process, including brand identity, packaging, and marketing messages. The client wanted to validate the branding results by using Affective Markets' service before spending millions of dollars on production.
Validating Packaging Design
Brixo Toy asked a branding agency to design a colorful package for the product.
The branding agency suggested a dark premium package that fits well with their target audience: Fathers and early adopters of gadgets