Research: The Role of Emotions in Viral Content
Think about the moment right before you share something online. What’s going through your mind? Why do you want to share the story with your social network?
If you recall these moments, it’s likely that you will see a trend. Right before you hit the share button, you felt something. You saw something that made you laugh, gasp, cringe, or cry. The content hit you in the gut or the heart so strongly that you immediately wanted to pass it along to others.
The way content makes us feel is often what prompts us to hit the share button. And that’s why it’s such an important element of viral content.