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When to sell with facts and figures, and when to appeal to emotions.

Michael D. Harris

The new science of customer emotions.

Scott Magids Alan Zorfas & Daniel Leemon

An emotional connection matters more than customer satisfaction.

Alan Zorfas & Daniel Leemon

Research: the emotions that make marketing campaigns go viral.

Kelsey Libert & Kristin Tynski

Nielsen consumer neuroscience unveils trailblazing ad testing solution

exelate.com