target audience

The Product:
D-One Graphene-coated t-shirt

The Challenge:
The client designed a shirt and planned to target it to a younger audience. To this end, a young, sporty, male model was selected to wear it. The client wanted to verify the marketing plan and to evaluate who responded well to this marketing choice.

The Conclusion:
The client produced a shirt for young customers; however, the report unexpectedly predicted, and brought to the client’s attention, that the adult market was most attracted to the offered shirt.