Nielsen consumer neuroscience unveils trailblazing ad testing solution
Customer Satisfaction, Emotions, Research

Nielsen consumer neuroscience unveils trailblazing ad testing solution

Nielsen consumer neuroscience unveils trailblazing ad testing solution

Nielsen Consumer Neuroscience, the leader in measuring non-conscious responses to deliver consumer insights, today announced the launch of an advertising research solution that will set a new standard for marketers looking to elevate their advertising creative and optimize in-market performance.

Video Ad Explorer, which was shown to predict in-market consumer sales behavior in a ground-breaking study with CBS, integrates the most comprehensive suite of neuroscience technologies. It helps brands unlock consumer insights and unravel the complexities of advertising creative development with unprecedented predictive power.