Nielsen consumer neuroscience unveils trailblazing ad testing solution
Nielsen consumer neuroscience unveils trailblazing ad testing solution
Nielsen Consumer Neuroscience, the leader in measuring non-conscious responses to deliver consumer insights, today announced the launch of an advertising research solution that will set a new standard for marketers looking to elevate their advertising creative and optimize in-market performance.
Video Ad Explorer, which was shown to predict in-market consumer sales behavior in a ground-breaking study with CBS, integrates the most comprehensive suite of neuroscience technologies. It helps brands unlock consumer insights and unravel the complexities of advertising creative development with unprecedented predictive power.
