Our Clients
Our Services
Our system can be used across different marketing domains and delivers insights into a customer's
preferences.
The Brand Effect
Brands are continually searching for new ideas. Some of these ideas are so innovative that they damage the brand rather than support it. Affective Markets' AM Rank is brand sensitive. Our platform predicts if a new idea or concept is supporting the brand or damaging to it.
Target Audience
We map the emotional geography of demographic and social parameters to define the right target audience for your products and service.
Competition and Benchmark
Affective Markets' AI platform builds an emotional benchmark for each of its categories with the uploading of products for the category. The resulting benchmark presents a complete emotional reaction profile that simulates the patterns of emotional resonance of the products in the market.
Cultural Differences
We discovered significant cultural differences across different cultures. For example, Americans love their orange juice in bottles while Belgians prefer theirs in boxes. Affective Markets captures these different cultural preferences and provides a full demographic report for each country for the same product/accessories.
Concept Testing
The main challenge when giving birth to new ideas is to select the idea with the most potential to succeed in the market. Customarily, companies take actions based upon substantial knowledge and experience, but sometimes this is not enough. Affective Markets tests ideas at the concept level, transforming the old-fashioned concept board to a new paradigm where new ideas are tested based on consumers' emotional reaction.
Product Planning
Humans are visual creatures. Creating the best packaging and choosing the right colors that represent the brand's persona and resonates with the target audience, contributes to the emotional attraction of the product in the market.
Ads & Marketing Evaluation
Identifying the most relevant content, indicated by the text, tone of the message, and visuals, is crucial for market analysis and advertising. With Affective Markets, one can evaluate the emotional acceptance level of the visual and messaging portfolio to gain insights and apply best practices to obtain winning results.
Similar Products
Get marketing inspiration from products that share some similar elements with your products.
Case Studies
See how we can help you make more informed decisions without the cost and time of traditional market research approaches.
Optimizing Branding
The client conducted a full branding process, including brand identity, packaging, and marketing messages. The client wanted to validate the branding results by using Affective Markets' service before spending millions of dollars on production.
Validating Packaging Design
Brixo Toy asked a branding agency to design a colorful package for the product.
The branding agency suggested a dark premium package that fits well with their target audience: Fathers and early adopters of gadgets
